Marketing built for restaurants.

One team behind everything your guests see.

A 30-minute conversation.

Why we exist

You built this place to feed people. To host them. To give them a night they'd remember.

We become the voice behind it. The story, the photos, the words that reach the people who'd love you if they knew you existed.

You perfect the plate. We carry the word.

The rooms we get to be part of.

Santa Fe Steakhouse
El Taco Mañanero
LUMA Cocktail Lounge
Howling Rabbit Beerworks
Smokin Moon BBQ & Beer Garden
The Fifth Cocktail Lounge
The Quarter New Orleans & Kitchen
Kiss & Fly
University Draft House
The Wings Stadium
Deloreans
Santa Ana Nutrition
McAllen Country Club
Sip n' Tell
Republic of the Rio Grande

2025, in review.

What a year of restaurant marketing looks like.

Ready to be in the 2026 reel?

Book a strategy call →

The details that fill the room.

Video
Design
LUMA La Mundanza
Santa Fe Wagyu New York Strip
LUMA Chipotle Shrimp Tostadas
Santa Fe Chapala Sandia
LUMA Cupid's Love
Santa Fe Beef Filet
LUMA Bad Bunny Brunch
El Taco Mañanero Botana
LUMA Long Ireland Ice Tea
Santa Fe Tonala Sour
LUMA Flan de Elote
Santa Fe Coctel de Olla
LUMA Champagne Papi
Santa Fe Seafood Cioppino
LUMA Brunch Is Here
Santa Fe La Valentina Martini
LUMA Chicharrón de Ribeye
Santa Fe Zopapan Siesta
LUMA Yummy
Photography
Wings Stadium loaded nachos
Smokin' Moon guest smiling at the table
Santa Fe seafood pasta
El Taco Mañanero tacos
Howling Rabbits bartender pouring a beer
Smokin' Moon spread on a wooden board
Case studies
December 2025

El Taco
Mañanero

One month of full-service social media across Facebook and Instagram. From zero brand momentum to millions of impressions.

Facebook +0% Growth in thirty days
Day 1Day 15Day 30
7.9M
Total Views
6.0M
Unique Viewers
48.9K
Profile Visits
6,200
New Followers
Instagram +0% Growth in thirty days
Day 1Day 15Day 30
1.1M
Total Views
871.8K
Reach
2,500
Profile Visits
286
New Followers
Influencer Collab

Howling Rabbits
Beerworks

One collaboration with Freddsters. Four posts. Zero ad spend. Proof that the right voice beats the right budget.

Freddsters Collab 0× Engagement vs. standard posts
Post 1Post 2Post 3Post 4
200K+
Total Reach
50.5K
Top Post Reach
60%+
New Audience
$0
Ad Spend
May 2025 to March 2026

LUMA
Cocktail Lounge

Full marketing system from opening day. Ten months of paid ads, plus a 90-day organic content window.

Paid Ads 0.0M Total impressions in ten months
May '25Oct '25Mar '26
1.7M
Impressions
379K+
Unique Reach
10 mo
Campaign Duration
FB + IG
Platforms
Organic 0K Views in ninety days
Day 1Day 45Day 90
824K
Total Views
7.2K
New Followers
+46.4%
Follower Growth
4.6K / 2.6K
IG / FB Split
30-Day Paid Sprint

Smokin' Moon
BBQ & Beer Garden

Five hundred dollars. Thirty days. A dime per follower.

Paid Campaign 0+ New followers in thirty days
Day 1Day 15Day 30
5,100+
New Followers
$500
Total Ad Budget
$0.10
Cost Per Follower
30 days
Campaign Duration

What our clients say.

They got what we were building and helped us say it out loud. The reach has been real.

Steven Schwoerer Howling Rabbits Beerworks

In our first month at LUMA, we gained over 2,000 followers across Facebook and Instagram. Their influencer program helped us reach 250,000 local accounts. The momentum is unreal.

Luis Salinas LUMA Cocktail Lounge

They built our brand from day one, and it grew faster than we planned.

Jorge Santana Santana Nutrition

Creative, innovative, and detail-obsessed. They've made a real difference for Smokin' Moon.

Joseph Salinas Smokin' Moon Barbecue & Beer Garden
Palate by BlackOak restaurant social media results
Our practice

One obsession.
Restaurants.

Every restaurant we work with was built for a reason. A history, a concept, a way of serving people that deserves to be known. Our job is to carry that story across every medium your guests will see. We work exclusively with independent, full-service restaurants.

  1. 01
    Brand story and concept
    Understanding what you built, and why.
  2. 02
    Strategy for your market
    A plan to reach the locals who'd love you if they knew.
  3. 03
    Photo, video, and design, in-house
    Monthly media days at your restaurant. A full social team behind it.
  4. 04
    Paid ads
    Meta, Google, and TikTok, tuned to your goals and budget.
  5. 05
    Operator-side consulting
    Guidance from someone who's stood behind the bar and run the room.
  6. 06
    Systems that ship every month
    Events, specials, happy hour, hiring, all told consistently.

When someone walks in, the room should feel like the story that brought them there.

Three ways to work

Pick a rhythm.

Every plan is done-for-you. Pick the tier that matches how much of the story you want us to run.

Core

Steady voice.

A consistent brand voice online, month after month. Design, captions, and a calendar you can trust.

  • Monthly content strategy & calendar
  • Graphic design
  • Captions + publishing on 2 platforms
  • 12 to 16 posts per month
  • Monthly strategy call
Gold

Story on camera.

Original photo and video that shows the room, the food, and the people behind them.

  • Everything in Core, plus
  • 1 production day per month (photo + video)
  • Short-form video editing
  • Photography
  • Up to 25 posts per month
  • Community management (stories + comments)
Platinum

Every medium, one story.

Ads, web, content, and reporting under one roof. Every touchpoint aligned.

  • Everything in Gold, plus
  • Meta + Google Ads management
  • 1 production day per month
  • Website design + maintenance
  • Monthly performance report
  • Up to 30 posts per month
Book a strategy call

30-min call. We'll recommend a rhythm.

À la carte

Add-ons.

Add to any tier, or hire us for a single project.

Extra production day.

Another day on-site, shooting more of your room, your food, your team.

Event coverage.

Photo and video from the night itself. Ready to post the next morning.

Website design.

A restaurant website built for how guests actually find you: on a phone, looking for the menu, ready to book.

One industry.
One team.

Luis Alonso Robles
Luis Alonso Robles
Founder & Operator
Leads strategy and creative direction across every account.
Aylin Robles
Aylin Robles
Social Media Manager
Runs client content calendars end-to-end.
Santiago Agudelo
Santiago Agudelo
Lead Graphic Designer
Owns every branded asset: menus, ad creative.
Juan Bermudez
Juan Bermudez
Lead Video Editor
Long-form video, event coverage, cinematic restaurant content.
Mariana Alvarez
Mariana Alvarez
Video Editor
Cuts every short-form reel we ship.
Let's talk

We know your restaurant, because we've been in one.

Our founder has helped open restaurants and bars from the inside. We know the pace, the fires, the quiet moments that make a room feel like home. That's why we build marketing for restaurants only.

Talk to us

A 30-minute conversation.