Restaurant Marketing · Based in Texas

Your restaurant deserves a full house.
Not just a full feed.

We run Meta and Google campaigns for full-service restaurants that bring real customers through your door — especially on your slowest days. And we track exactly how many people walked in because of your ads.

4.5+
Years in restaurant marketing
100%
Done for you delivery
20M+
Views generated for restaurants
Sound familiar?

You've boosted posts that got likes but no reservations. You've hired someone to post content that nobody saw. You've run ads that spent your budget and brought nobody in. And at the end of every month you still have no idea whether your marketing is actually working.

That's not a you problem. That's a system problem. Most agencies give restaurants more content. We give restaurants more customers.

More customers on your slowest days Tables filled without lifting a finger Ads tied to real foot traffic A marketing partner who knows restaurants Store visit tracking that shows what works Campaigns built around your events and offers No media days no crews no stress Results you can actually see every month More customers on your slowest days Tables filled without lifting a finger Ads tied to real foot traffic A marketing partner who knows restaurants Store visit tracking that shows what works Campaigns built around your events and offers No media days no crews no stress Results you can actually see every month

Full-service restaurants across Texas. We work exclusively with independent full-service restaurants. No chains. No franchises. No exceptions.

Santa Fe Steakhouse
El Taco Mañanero
LUMA Cocktail Lounge
Howling Rabbit Beerworks
Smokin Moon BBQ & Beer Garden
The Fifth Cocktail Lounge
The Quarter New Orleans & Kitchen
Kiss & Fly
University Draft House
The Wings Stadium
Deloreans
Santa Ana Nutrition
McAllen Country Club
The Real Problem

Your food is great.
Your marketing
isn't working.

This is exactly why we built Palate.

What We Do

Every service your restaurant
needs. Nothing you don't.

01 — Paid Media Management

Content that actually converts

Daily management, caption writing, scheduling, and community engagement. We run your social like it's our restaurant, not a checkbox.

02 — Photography & Video Production

Visuals worth showing up for

Monthly media days with professional food photography and short-form video. We capture the feeling, not just the food.

03 — Paid Media & Ad Management

Reach beyond your following

Meta ads managed by people who know how to target hungry diners in your market — not generic audiences that never walk in your door.

04 — Content Strategy & Research

A plan built around your restaurant

Monthly content calendars built on market research, competitor analysis, and your business goals. Every post has a reason to exist.

05 — Event Marketing & Distribution

Pack every table, every event

Pre, during, and post content systems for every event. We build the anticipation before, capture the moment during, and extend the buzz after.

06 — Brand Identity & Web Design

Look like a restaurant people drive across town for

Logo, color system, typography, and website — all built to make your brand as good as your food. Because first impressions happen online first.

2025. Here's what we built.

This is what it looks like when a restaurant stops guessing and starts growing.

Ready to be in the 2026 reel?

See how we'd do it for your restaurant
Our Work

Content we've created
for real restaurants.

Photography
Howling Rabbits Beer and Tacos
El Taco Mañanero Lochecitos
Smokin Moon BBQ Spread
Howling Rabbits BBQ Chicken Pizza
The Wings Stadium Ribs
Howling Rabbits Cocktail
Santa Fe Pot Pie
Howling Rabbits Bartender
El Taco Mañanero Quesabirria
Smokin Moon Tacos
Santa Fe Seafood Pasta
The Wings Stadium Nachos
Howling Rabbits Beer and Tacos
Graphics
SF Beef Filet
LUMA Cupid's Love
El Taco Mañanero Botana
SF Chapala Sandia
LUMA Chicharrón de Ribeye
LUMA La Mundanza
SF Wagyu Strip
LUMA Long Ireland Ice Tea
SF Seafood
SF Tonala Sour
LUMA Chipotle Shrimp Tostadas
LUMA Lumachella Yummy
SF Flan de Elote
SF Coctel de Olla
LUMA Champagne Papi
SF La Valentina Martini
SF Zopapan Siesta
LUMA Bad Bunny Brunch
LUMA Brunch Is Here
Reels
Case Study No. 01

El Taco
Mañanero

December 2025. One month of full-service social media marketing across Facebook and Instagram. The numbers speak for themselves — nearly 8 million views on Facebook alone, hundreds of thousands of interactions, and explosive growth across every metric. Toggle between platforms to see the full picture.

7.9M
Views
+17.1K%
6.0M
Viewers
+56.1K%
48.9K
Profile Visits
+990%
6.2K
New Followers
+14.2K%
1.1M
Views
+3.7K%
871.8K
Reach
+43.2K%
2.5K
Profile Visits
+484.4%
286
New Followers
+766.7%
Case Study No. 02

Howling Rabbits
Beerworks

One influencer collab with Freddsters. Four posts. The result: 200K+ views, 20x more engagement than their standard content, and a 60%+ new audience that had never seen the brand before. No ad budget — just smart partnerships.

200K+
Total Views
1 Collab · 4 Posts
20x
More Engagement
vs. Standard Posts
60%+
New Audience
Never Seen Brand
50.5K
Reach — Top Post
Organic · No Paid
Case Study No. 03

LUMA
Cocktail Lounge

Launched May 22, 2025. Palate managed LUMA's full marketing system from day one — paid ads, organic content, branding, and influencer outreach. In 10 months, LUMA became one of the most followed restaurant brands in the Rio Grande Valley.

379K+
Unique People Reached
Paid Ads
1.7M
Total Impressions
May '25 – Mar '26
10 mo
Campaign Duration
Full Management
824K
Organic Views
+46.4% Growth
7.2K
Followers Built
4.6K IG + 2.6K FB
90 days
Organic Window
Content Only
Case Study No. 04

Smokin' Moon
BBQ & Beer Garden

Smokin' Moon needed to build a social following fast — without blowing their budget. Palate ran a targeted paid campaign with just $500 in ad spend. In 30 days, they gained 5,100+ new followers at roughly $0.10 each — one of the most efficient follower campaigns in the Rio Grande Valley.

5,100+
New Followers
30 Days
$500
Total Ad Budget
Full Campaign
$0.10
Cost Per Follower
Paid Campaign
30 days
Campaign Duration
Zero to Results
Conversion Results

The campaigns.
The numbers.

Get these results
El Taco Mañanero
7.9M
Facebook views in a single month — up +17,100% from baseline
Facebook · December 2025
El Taco Mañanero
6.2K
New Facebook followers gained in 30 days — up +14,200% from the month before
Facebook · Follower Growth
El Taco Mañanero
871.8K
Instagram accounts reached in one month — up +43,200%
Instagram · Organic Reach
LUMA Cocktail Lounge
379K+
Unique people reached via paid ads from opening day — 10 months of campaigns
Meta Ads · Paid Media
LUMA Cocktail Lounge
1.7M
Total paid impressions delivered — May 2025 through March 2026
Meta Ads · Impressions
LUMA Cocktail Lounge
7.2K
Followers built from zero — 4,600 on Instagram + 2,600 on Facebook in 10 months
Organic Social · Follower Growth
Howling Rabbits Beerworks
200K+
Views from one influencer collab with Freddsters — 4 posts, zero ad spend
Influencer · Organic Reach
Howling Rabbits Beerworks
50.5K
Reach on the single top-performing post — organic, no paid promotion
Content · Top Post Reach
Smokin' Moon BBQ & Beer Garden
5,100+
New followers in 30 days — $500 total ad budget, $0.10 per follower
Meta Ads · Follower Growth
Trusted by Professionals

What our clients
actually say.

★★★★★

Partnering with Black Oak has been an absolute game-changer for our business. Their strategic approach to digital marketing is unparalleled, and they've consistently delivered outstanding results. From designing captivating campaigns to optimizing our online presence, their expertise has significantly boosted our brand visibility and customer engagement. The team at Black Oak is not only highly skilled but also incredibly responsive and dedicated. It's been a pleasure working with them, and we're excited to continue leveraging their innovative solutions to drive our business forward. If you're looking for a marketing agency that delivers real impact, look no further than Black Oak Media!

Steven Schwoerer
Howling Rabbits Beerworks
★★★★★

Partnering with Palate by BlackOak has been a game changer for our launch at LUMA. In just our first month, we gained over 2,000 followers on both Facebook and Instagram. Their team delivered stunning branding across our menus, website, and social media—creating a cohesive and elevated brand presence both online and in-person. On top of that, their influencer program helped us reach over 250,000 local accounts. The momentum they've created for us is unreal.

Luis Salinas
LUMA Cocktail Lounge
★★★★★

Black Oak Agency played a pivotal role in the success of our emerging meal prep venture, impressing us with their unwavering commitment to quality, professionalism, enthusiasm, and creativity. Their marketing expertise not only helped us establish our brand but also propelled our growth beyond expectations. We are immensely grateful for their invaluable contributions and highly recommend their services to anyone seeking exceptional marketing solutions.

Jorge Santana
Santana Nutrition
★★★★★

I love working with Luis Robles and BlackOak, they are creative and innovative in their craft. Very professional and have attention to detail. They have made a difference for Smokin' Moon.

Joseph Salinas
Smokin' Moon Barbecue and Beer Garden
How we work

We become your restaurant's
marketing department.

We run Meta and Google campaigns designed to bring new customers through your door — especially on your slowest days. Then we show you exactly how many people walked in because of your ads.

Fill your slowest days

We build weekday campaigns around your offers — happy hour, themed nights, lunch specials — designed to drive traffic when you need it most. Not just reach. Real customers.

See who walked in

We use Meta and Google store visit tracking so you can see exactly how many people saw your ad and walked through your door. Not impressions. Not clicks. Actual foot traffic.

Done for you, fully remote

You send us your existing photos and videos. We build the creative, run the campaigns, optimize every week, and report every month. You run the restaurant. We fill it.


From yes to results in 8 days
01
Growth call

We learn your restaurant, your slow days, and your goals. 30 minutes. No pitch deck.

02
Setup week

Days 1 through 7. We build your ad accounts, install tracking, create audiences, and produce creatives.

03
Launch day 8

Campaigns go live. Your retainer starts only when ads are running — not before.

04
Weekly optimize

We monitor daily, cut what is not working, and scale what is.

05
Monthly report

Store visits, revenue correlation, and your plan for next month.

Investment

Investment starts at $1,500 per month. Pricing is discussed on your growth call — we build a plan specific to your restaurant and your slow days.

We work with a limited number of restaurants each month to make sure every client gets the full attention their business deserves.

Book a Restaurant Growth Call →

30 minutes. We'll tell you exactly what we'd do for your restaurant. No obligation.

How It Works

Three steps.
That's it.

01

We talk.

Book a restaurant growth call. We learn about your restaurant, your goals, and what's not working. No pitch. No pressure.

02

We build your plan.

We put together a content strategy built specifically for your restaurant — your food, your brand, your audience.

03

We execute. Every month.

Monthly content day. Full paid media management. You focus on your restaurant. We handle the rest.

Ready to start?

Book your restaurant growth call
Who we are

We're not an agency that
learned about restaurants.
We run one.

Luis Alonso Robles
Luis Alonso Robles
Founder & Operator
Luis supervises all creative initiatives, applying his marketing expertise to each project.
Santiago Agudelo
Santiago Agudelo
Lead Graphic Designer
Santiago leads our visual design efforts, specializing in UI/UX and graphic design to create compelling visuals.
Mariana Alvarez
Mariana Alvarez
Lead Video Editor
Mariana enhances our video and design projects with innovative perspectives, helping clients differentiate themselves.
Linda Duarte
Linda Duarte
Social Media Manager
Linda manages our content calendars and drives the development of creative concepts for our social media strategies.
Juan Bermudez
Juan Bermudez
Video Editor
Specializes in long-form video, event coverage, and cinematic restaurant content.
Palate by BlackOak — restaurant social media results
About Palate

One obsession.
Restaurants.

Palate's founder operates LUMA Cocktail Lounge in McAllen, Texas. We built this agency because we lived the problem — running a restaurant with a marketing budget and no way to know if any of it was working.

We built the system we wished we had. Then we started offering it to other restaurants.

Today Palate works exclusively with full-service independent restaurants across Texas. One niche. One system. Real results.

20M+
Views Generated for Restaurants
3.5+
Years Restaurant-Only Focus
100%
Done-For-You Delivery

Your slowest days don't
have to stay slow.

Book a restaurant growth call. We'll look at your restaurant, identify exactly where you're leaving money on the table, and tell you what we'd do to fix it. Most restaurant owners leave the call with a clear plan — whether they work with us or not.

Book a Restaurant Growth Call

30 minutes · No obligation · No pitch deck

We only take on a limited number of new restaurants each month.