Restaurant Marketing · South Texas

SERVE UP
SUCCESS.

Most restaurant marketing looks the same. Gets ignored the same. Gets the same zero results.

Palate is different. Full-service marketing built exclusively for restaurants — by people who've actually run one.

9+
Active Clients
300K
Avg Monthly Reach
3+
Years in Market
100%
Restaurant Focused
Social Media Marketing Content Strategy Ad Management Photography & Video Brand Identity Market Research Content Production Distribution SEO Web Design Event Marketing Email Campaigns Community Management Content Research Social Media Marketing Content Strategy Ad Management Photography & Video Brand Identity Market Research Content Production Distribution SEO Web Design Event Marketing Email Campaigns Community Management Content Research

Restaurants That Trust Us.

Howling Rabbit Beerworks
El Taco Mañanero
LUMA Cocktail Lounge
Kiss & Fly
The Fifth Cocktail Lounge
The Quarter New Orleans & Kitchen
University Draft House
Santa Fe Steakhouse
Smokin Moon BBQ & Beer Garden
The Wings Stadium
Deloreans
Santa Ana Nutrition
The Real Problem

Your food is great.
Your marketing
isn't working.

This is exactly why we built Palate.

Proven Results

Real numbers.
Real restaurants.

Get these results
Smokin' Moon BBQ & Beer Garden
135K
Facebook reach — up 69.8% in just 78 days
Facebook · Organic Growth
Smokin' Moon BBQ & Beer Garden
104%
Instagram reach growth — 37.4K reached in 78 days
Instagram · Organic Growth
Smokin' Moon BBQ & Beer Garden
414K
Paid impressions — up 213.9% in 78 days
Meta Ads · Paid Media
McAllen Country Club
+82%
Event content reach growth across member dining and programming
Event Marketing · Strategy
Taco Mañanero
+47%
Profile visits after brand refresh and content system build-out
Brand · Photography · Social
Across All Clients
100%
Client retention rate. No restaurant has ever left Palate voluntarily.
All Accounts · All Years
Pricing

Three tiers.
No surprises.

We believe in full transparency. You know exactly what you're getting and what you're paying before we ever get on a call.

Starter
$1,500 /mo
Social media foundation
Best for: restaurants new to professional marketing
Social Media
  • Done-For-You social management
  • 1–2 platforms (IG + FB)
  • Up to 15 posts/month
  • Caption copywriting
  • Monthly content calendar
  • Media Day
  • Ad Management
  • Community Management
Get Started
Most Popular
Gold
$2,500 /mo
Full social + monthly media day
Best for: established restaurants ready to grow
Social Media
  • Done-For-You social management
  • Brand identity included
  • 2–3 platforms (IG, FB, TikTok)
  • Up to 25 posts/month
  • Ad Management (up to $2,500/mo)
  • Community Management
Media
  • 1 Content Day/month
  • Professional photo + Reels
  • Long-form video editing
Start with Gold
Platinum
$3,200 /mo
Full-service domination
Best for: restaurants serious about market leadership
Everything in Gold, plus:
  • Ad Management (up to $2,500/mo)
  • Community Management
  • Stories & Comments moderation
  • TikTok Reels (4/month)
Media
  • 2 Content Days/month
  • Long-form video editing
  • Event marketing coverage
  • Email campaign (1/month)
  • Bi-weekly strategy calls
Start with Platinum
What We Do

Every service your restaurant
needs. Nothing you don't.

01 — Social Media Management

Content that actually converts

Daily management, caption writing, scheduling, and community engagement. We run your social like it's our restaurant, not a checkbox.

02 — Photography & Video Production

Visuals worth showing up for

Monthly media days with professional food photography and short-form video. We capture the feeling, not just the food.

03 — Paid Media & Ad Management

Reach beyond your following

Meta ads managed by people who know how to target hungry diners in your market — not generic audiences that never walk in your door.

04 — Content Strategy & Research

A plan built around your restaurant

Monthly content calendars built on market research, competitor analysis, and your business goals. Every post has a reason to exist.

05 — Event Marketing & Distribution

Pack every table, every event

Pre, during, and post content systems for every event. We build the anticipation before, capture the moment during, and extend the buzz after.

06 — Brand Identity & Web Design

Look like a restaurant people drive across town for

Logo, color system, typography, and website — all built to make your brand as good as your food. Because first impressions happen online first.

The Team

The people behind
your growth.

👤Photo coming
Luis Alonso Robles
Founder & Operator
Former restaurant operator turned agency founder. Luis built Palate because he lived the exact problem every operator faces.
👤Photo coming
Linda
Social Media Manager
Manages content calendars and drives creative concepts across all client social platforms.
👤Photo coming
Santi
Graphic Designer
Creates visual identities, graphics, and branded assets that make clients stand out on every feed.
👤Photo coming
Mariana
Video Editor
Produces and edits short-form video content and Reels that capture atmosphere and drive engagement.
👤Photo coming
Juan
Video Editor
Specializes in long-form video, event coverage, and cinematic restaurant content.
Trusted by Professionals

What our clients
actually say.

★★★★★

They understand the restaurant business in a way no other agency we've worked with ever has. It shows in every piece of content.

Howling Rabbit Beerworks
Rio Grande Valley, TX
★★★★★

The content makes our food look incredible. We've had people come in specifically because they saw our Instagram. That's real ROI.

Taco Mañanero
McAllen, TX
★★★★★

Luis and the team are incredibly responsive. They feel less like vendors and more like an extension of our own team.

McAllen Country Club
McAllen, TX
How It Works

From signed to posting
in two weeks.

01

Discovery Call

30 minutes to understand your restaurant, your goals, and what winning looks like for you. No fluff, no pitch deck.

02

Onboarding

One onboarding doc. Brand assets, menu, event calendar. That's all we need. We handle the rest.

03

Strategy Build

We build your first content calendar based on your restaurant, your market, and your goals. Specific to you, not a template.

04

Media Day

Our team comes in and shoots everything — food, atmosphere, team, events. You get a full content library ready to go.

05

We Go Live

Content starts publishing. We manage everything — captions, scheduling, engagement, and your community.

06

Monthly Reviews

Every month we review the numbers, adjust the strategy, and plan the next cycle. You always know exactly what's working.

📷 Photo: Luis + Team
About Palate

Built by someone who's
been in your kitchen.

Luis Alonso Robles didn't start in marketing. He started in restaurants — learning the hard way what it takes to run a kitchen, manage a floor, survive a rush, and still hit margins.

That experience made him a different kind of agency founder. When he built Palate, he wasn't building for restaurant owners in theory. He was building for them because he was one.

Today, Palate is the only marketing agency in South Texas built exclusively for restaurants — with a team of creatives, strategists, and operators who've made it their whole focus.

No generalists. No account managers who've never stepped foot in a kitchen. Just people who get it.

9+
Active Clients
3+
Years in Market
100%
Restaurant Focused

Ready to fill more tables?

Book a free 30-minute call. We'll show you exactly what we'd do for your restaurant — no pressure, no pitch deck.

Book Your Free Call